When you possess a small cruise line, you want to create a niche market to compete with the large corporate cruise companies. Forming a core base for travel agents and loyal customers helps you in marketing for your cruise business. Additionally, an active social media presence and effective internet presence boost sales as well. Below are marketing ideas to grow your cruise business.
- Make introductions
You are introducing yourself to potential new cruisers and travel agents by taking a page from the big guys’ playbook like SYDNEY BOAT HIRE company. Provide free travel to agents with the intent to woo them to bring new businesses. Additionally, take advantage of negative statistics directed to key cruise lines and offer your ship an attractive alternative. Also, set aside spaces on each cruise for promotional trips. Other marketing ideas for your corporate boat hire events business include reaching out to new markets such as schools, church groups, amongst others.
- Be Involved
Involving yourself in community activities is an effective avenue that offers significant marketing opportunities. Be present during local job fairs and exhibitions or talk at your local colleges and high school career days. Also, carry posters and brochures to hang in community centers, retail outlets, and grocery stores. Sponsoring a local football team or community theater production is also an excellent marketing idea for your cruise business. You can also join communal boards of directors or lead committees to raise resources or promote the group by providing space in your cruise ship.
- Grow your Online Presence
Online presence is among the best ways to market your cruise business. Always keep constant communication with your past clients and travel agent SYDNEY BOAT HIRE company who used to send you business. Additionally, take advantage of loyalty programs by offering deals for referrals from your former travelers. To keep your current base engaged, maintain a fresh and consistent image online. You can do this by posting regular stories and articles on your website or social media platforms. Don’t flood your clients with daily emails. However, keep them updated when you have news about added cruising terminuses or industry trends to report.
- Create Niche Packages
No matter where your cruise ship travels, always put together programs and shore expeditions that cater to a specific group. Eco-travel packages are attractive for environmentally-minded vacationers who want to combine learning with holidays. For example, you can travel to a remote area and arrange guided tours of a nature preserve or a rain forest. Opt to offer your guests different preferences such as rafting, hiking, and zip-lining through forests. Also, communicate to your current client base and identify what activities they would wish to see offered on a cruise. Alternatively, include on-board activities such as yoga, chess tournament, or book clubs.
Cruise liners like SYDNEY BOAT HIRE company are places for socialization, romance, and relaxation. Cruises are in demand since they provide persons with a fun and relaxing means of vacationing. Therefore, as you market for your cruising business, employ various ways to boost your business and help you maximize your profits.