This year, a third of Brits plan to take their main holiday in the UK, according to a survey by Away Resorts, who provide New Forest holidays. The survey asked over 500 UK consumers about their holiday plans for 2018 and discovered that the majority are happy to stay at home.
The survey also found that 55% plan to stay at a lodge or caravan park, suggesting that the holiday village, renowned for its all-inclusive experience, is the go to destination for the British holiday. Holiday parks appear to be having a resurgence in popularity, and this is likely due to the growing number of quirky and varied activities on offer to entertain both adults and children. Away Resorts offer activities from water zorbing to forest walks with alpacas, to name a few.
Furthermore, food and entertainment are within reach onsite, which makes it much easier for families to organise their days and take a well-earned break. This notion was affirmed by the 35 – 44 and 45 – 54 age brackets, e.g. those with families, picking lodges and caravan parks as their go to summer holiday destination the most.
And with the British weather being unreliable, 44% said they’ll be holidaying next to a beach. Most likely in attempt to maximise the possibility of a sunshine filled break. In fact, the location is the most influential factor in determining where Brits will be holidaying in the UK, with 60% picking the local area as their main booking factor. This was followed closely by 48% saying that the accommodation influences their booking decision, suggesting that both the quality and diversity of accommodation is getting better and better and is enough to tempt holidaymakers away from overseas breaks.
If you thought that Brits were staying in the UK to save money, think again. It’s been a long-held belief that holidays in the UK are cheaper, but thanks to the diversity of accommodation and offering, Britain can compete at an international level and consumers are willing to pay a premium. The majority, at 32% said they’ll be paying £250 - £500 per person for their UK break, excluding spending money.