Miami is a hugely popular tourist destination. Most visitors arrive into Miami International Airport and often spend a few days in Miami before heading to the coast or Orlando and Disneyworld. It is also a popular retirement area and many families are also moving there. This means it is a busy and vibrant city which is a great place for businesses and start-ups.
Are you considering advertising for your small or large business in Miami? Whether you own your own business, work on the marketing team for a company, or are just scoping out billboard options, there’s never a better time to captivate the people of Miami with a billboard.
Miami billboards are one of the best ways to advertise businesses, products, companies, brands, and even simple lifestyles. What do you need to know about billboards in Miami? Let’s take a look at the top 5 iconic billboards in the sunny state to find out.
1. Shot on Iphone
The Shot on Iphone billboard located in Miami is positioned in one of the most high traffic areas in the city. With hundreds of thousands of people who not only see it but have time to look at it and process it during their morning and evening commute, this wallscape gets millions of views each day. It may only have three words displayed, but the shot on iphone picture says more than a thousand words. Sitting in traffic has never been more entertaining.
T-Mobile already stands out with their signature bubblegum pink branding, and spunky, adventurous audience. However, their iconic wallscape along the streets of miami make this company stand out even more. This giant wallscape is part of the cityscape itself, as it’s displayed on one of its signature buildings. Stretching across the width of the building and over stories and stories of windows, this billboard takes the drama to a whole new level.
But, it captures the attention of the traffic below, the passersby, and those who may need a better cell phone service than the one they have.
3. Advocating for Climate Change
Miami Climate Alliance makes a statement with this iconic billboard. Displayed by the highway, millions of commuters and tourists get to see this billboard each day. This alliance attempts to hold polluters accountable for their own actions with the words “When will climate polluters pay their fair share?”.
This message is meant to target some of the bigger companies in Miami whose products and services knowingly harm the environment. It’s no secret that Florida already has extreme weather, hurricanes, and high heat, but these companies do damage to the climate that may make the weather worse. So, for those living in Miami, this billboard asks the question “what are you going to do to hold them responsible?”
This billboard is an excellent example of an ad that’s more than advertising. This advertisement is more than a business ploy or marketing technique. It asks those who pollute the client to pay up.
4. Naked Carpet Guy
If you live in Miami, there’s a good chance you’re more than familiar with the Naked Carpet Guy billboard. Advertising for the business Don Bailey Carpets, this billboard depicts a completely nake man laying on a carpet. This man just so happens to be a younger Don Bailey himself. And when you think about the billboard, of course he’s naked. This burgundy shag is all he needs to be comfortable, apparently.
Inspired by a photo of Burt Reynolds laying naked in a 1972 edition of Cosmopolitan magazine, Don Bailey wanted to recreate the pose for his billboard idea. Did it work? Are you considering going to Don Bailey’s to buy carpet, wood, laminate, or tile?
5. Big Mouth
This coming of age comedy combines crass humor with the wonders and horrors of physical changes and puberty. With Nick Kroll, John Mulaney, Jason Mantzoukas, Jenny Slate, and Maya Rudolph, this show not only has a stacked cast, but it appeals to the adult who’s growing up felt strange, too. There’s no doubt that the iconic Big Mouth billboard has drawn attention to the show on Netflix and made any passersby gasp at the slogan “Coming of Age All Over the Place”.
Billboard Advertising for the Miami Lovers
If you’re a small business in Miami, your potential to grow via billboard advertising is significant. You can also grow your company if you’re out of Miami or a larger company that’s out of state. Billboard advertising in Miami is especially effective due to the rates of traffic in and out of the city, and all over the sunny state for that matter.
Upgrade your marketing and level up your advertising with your very own billboard. If you’re not sure where to start, there are plenty of tools to help you target the best audience and find the best location for you.