Travel is a very visual occupation and suits the medium of video and film far more than audio or even the written word. If your business is travel based – whether you are a travel blogger, Instagrammer, a travel agency, a tour guide, tour operator or hospitality business – then you should look into using video content to boost your business. The best way to engage with people is to expand your user base by following the right marketing strategies, amongst which video marketing is a top choice.
With video marketing, you can serve your customers precisely what they need. Today, there is nothing more acceptable than video marketing. Unlike plain old text and blog posts, video marketing helps people understand and connect better. Therefore, no other direction can be better than video marketing for travel businesses.
We will explore some of the best video marketing tips and strategies to help you grow your travel tribe online and reap all the desired benefits through this post.
Why is video marketing essential for the travelling business?
Video marketing is essential for the travelling business like no other, but videos can showcase the travel experience most subjectively and uniquely to the viewers. Travel companies usually struggle to engage people, and video marketing can help solve this problem.
- When you post a travel video, it helps people understand the destination or place clearly. Based on the video content, most people decide on choosing the destination.
- With video content, you can increase website traffic. Travel giants such as Skyscanner and Expedia constantly rely on video content to boost their website traffic and sales.
- More than half of the population book their trip right after watching the video, as people prefer video over text-based content when making decisions on anything.
Various video types for travel marketing
Suppose you want to integrate video marketing into your travel business. Then, consider opting for the below video types to get the most benefits.
- Explainer videos
Explainer video types explain in and out about the place. You can create these video types to spread all the information to the viewers that they may need before planning their travel to a particular location.
- How-to videos
How-to videos help viewers know about things they should be prepared with to travel smoothly. Such videos can include travel tips, packing tips, passport, and visa-related tips, etc.
- Product videos
Products video showcases the virtual tour of the destination or place. You can create a virtual tour of a hotel property or stream a live session of the cruise or ship for the viewers to see and know about the services, facilities, and amenities.
- Testimonial videos
A testimonial video can include feedback about their vacation or holiday via a live or recorded video. Your customers can thank and support your brand for providing them with the best experiences of their trip.
- Experiential videos
Such video can contain a celebration of some special occasion or experience of indulging in any enthralling activity while on the travel journey. These kinds of videos do justice, and they capture the best moments of the trip.
Video marketing tips for growing your travel tribe
Now that you know the different travel video types, it is time to understand the best travel marketing practices that can help you expand your user base exponentially.
- Keep it short and crisp
For maximizing viewership on your travel content, keep your videos short and sweet. Timing plays a crucial role in deciding the success of your video. Since the average attention span of the viewers is short, you must create a video that lasts about 2 minutes or so. In the first 10 seconds, aim to grab the attention by creating a hook so that people do not navigate away without watching your video completely. It is vital to include all the crucial details in your video so that people find it informative and relevant.
The best way to keep viewers engaged with your video content is by using impressive audio and visual effects. Therefore, consider opting for a good video maker online that features endless products whenever you create videos. One of the best video makers online is InVideo as it is easy to use, offers decent after-sales services, and is pocket friendly.
- Personalise the content
Do not miss personalising to get the most out of your travel video content. When your video is personalised, it helps people to connect and relate. Therefore, add that special message to catch attention and enhance the customer base.
- Post on the best day
Did you know that the time you post your video also matters a lot in expanding the user base? Mid-week is considered the best time to post your video as the video viewership is at its peak during this time, while it is much lower on weekends. Therefore, before you broadcast your video, consider the posting time.
- Focus on storytelling
Stories are the best way to connect with the viewers and the video. Therefore, always create a story in your video to strike an emotional balance and make people feel connected. The more comprehensive your storyline is, the more the user engagement, ultimately increasing your follower base.
- Device friendly
Most people prefer using their smartphones to watch content. Therefore, you should create mobile-friendly video content. When you create mobile-friendly videos, factors like orientation, captions, and aspect ratio plays an important part.
- Reveal brand personality
Your videos should be able to reveal your brand passion and image. So that people can remember and authenticate. Keeping your brand image ahead forges trust in the viewers and helps them connect better. So, go ahead and showcase behind-the-scenes and what goes into making great travel content.
- Choose the right marketing medium
You must always choose the relevant medium to post your travel videos. For example, customer testimonials and explainer videos are considered the best to be published on the website, while social media pages do well with product and explainer video types. To boost sales, again explainers and product feature videos work the best. Lastly, for emails, how-to video types, including explainers and testimonial videos, are best recommended.
If you have a decent follower base, consider your video a sure shot of success. To get the most out of your travel content, consider executing these video marketing strategies which will help you create a massive user base.