81% of customers are likely to connect with a brand if it offers incentives. They are likely to share contact info or products with friends and family if incentives are involved motivating them to engage with a label or service. According to HelloWorld, 60% of travel customers like instant gifts and 59% prefer to choose their rewards . For airlines and airports, engaging with customers through rewards, incentives, and good service not only strengthen loyalty, but also improve overall travel experience. Loyalty Programmes In a bid to earn the loyalty and trust of customers, airlines designed their own frequent flyer programmes and at the same time, teamed up with several airlines to form an alliance to make it easy for passengers to earn rewards. For flyers, it makes sense to become a member as you rack up points that you can exchange for flights, hotel stays, car rentals, goods, and experiences. On top of frequent flyer points, airlines also diversified ways to encourage clients to remain loyal. Airlines create their own online mall where you earn points for every $ that you spend. For example, an eBay promo code will specify the number of points that you can get every time you shop with the online retailer. There is no limit as to the number of times you can use this code. Your points can also be redeemed in the webstore for merchandise or services. Lufthansa World Shop, [email protected], and Qantas Shopping are some virtual malls offered by airlines. Other ways to earn points include using credit or money cards. Access to Airport Lounges For frequent flyers who have reached a certain tier, access to the airline’s executive lounge is granted. Obviously, those who are flying first or business class are entitled to use the privileged area where you can sit comfortably, eat, drink, freshen up or even nap. The good news is, for a fee you can also use the airline lounge even if you have not reached gold or platinum status. This means that even if you are not flying first class, you can pay or use your points to get into the restricted area. Fast Pass at Airports Everyone knows how annoying it is to go through long security lines especially if you have hand carried luggage or have a short connection in between flights. To enhance traveller experience, airports in cooperation with airlines offer fast pass travel. Some airlines that offer this service as part of their ticket prices include Brussels Airlines, Delta Airlines, British Airways, KLM, and Lufthansa. It is also possible to buy this extra service at the airport. Another scheme that benefits passengers is the Global Entry Program of the United States. The program expedites screening of low-risk or trusted travellers entering the US. If eligible, you can also participate in the Transport Security Administration (TSA) Pre-Check which facilitates screening in TSA security checkpoints. Although not all airports offer fast pass or security screening, many introduced quicker passport control measures. Passengers with biometric passports can go through electronic gates speeding up immigration control. Australia’s SmartGate and Canada’s Canadian Passenger Accelerated Service System (CANPASS) are border control systems that help streamline customs and immigration clearance. The travel industry is a growing sector worldwide providing jobs and boosting economies. Airlines and airports strive to increase their customer base and retain loyalty by offering rewards and perks and improving services at points of entry.